Over nine years across political technology, blue-collar platforms, mental health products, and large-scale skilling systems — always asking the same question: how do we design things that genuinely work for people?
My journey started at IIT Bombay, took me to a trading desk in Amsterdam, and then back to India — where I realized I wanted to build things that make a difference, not just make money.
I've since worked across political consulting, HRTech, mental health, and the social sector. Through each domain, I've honed a consistent skill: breaking down complex, messy problems into simple, structured flows that teams can actually execute.
I work at the intersection of user psychology, product thinking, and systems design. My strength is in 0→1 and 1→N thinking — shaping what should be built and how it should evolve.
I care deeply about why users behave a certain way, where friction exists, how parts of a system connect end-to-end, and what will still work 2–3 years from now.
Created after losing a friend in 2020, realizing many people struggle to deal with their feelings — often because of stigma. The app became a hyper-personalised mental wellness companion.
A hyper-personalized mental wellness app that became Google Play India's Best App for Good 2021. Built from personal loss into a product that helped 100K+ people worldwide.
Visit →National-scale hiring portal and blue-collar job platform. Designed workflows for hiring, background checks, and financial management for India's informal workforce.
End-to-end digital infrastructure for large-scale election operations — voter data management, field force coordination, real-time dashboards, and communications.
Designed fundraising products and structured CSR engagement models for nursing, ITI, and Kaushal College programs reaching underserved youth across India.
Community platform exploring the intersection of AI and the future of work — courses, bootcamps, and community engagement around emerging technology.
Visit →Deep-dive into India's clean-label D2C market — A2 bilona ghee, NMR-verified honey — with category-level moat analysis and go-to-market sequencing.
From ideation to launch — diagnosing root problems, identifying the right opportunities, shaping product vision, and building an actionable roadmap that scales.
Understanding your audience deeply — their needs, pain points, and behaviors — then designing experiences that feel intuitive and drive engagement.
Optimizing your product for growth, fixing monetization strategy, and unlocking value to achieve sustainable, profitable outcomes.
Building cohesive business systems, streamlining processes, and creating operational structures that reduce long-term complexity.
Having experienced startup ups and downs and worked with mental health professionals, I guide on maintaining a healthy mindset and making clear-headed decisions.
Embedded product leadership for your team — 8 hours/week of focused strategic thinking, product reviews, and hands-on guidance without a full-time hire.
I start by understanding why people do what they do — motivations, friction points, and real-world constraints.
I think in connected systems, not isolated features. How do all the pieces work together today and three years from now?
Most teams optimize for velocity. I optimize for making sure we're building the right thing first, then moving fast.
I design processes and structures that reduce complexity over time — not band-aids that create more work later.
I'd love to hear about it. Whether it's a product question, a collaboration idea, or just a good conversation.